you, buy, convert, tune in. it's about the business. >> tell me about "jab, jab, jab, right hook." what do you want people to take away from it? >> this show, walmart or gap or anybody in the world who has something to convert that if you don't give, give, give, you can't go in for the ask. most celebrities, most retailers are throwing right hook, right hook, right hook. tune in, my my book. come to my store and buy this. when the customer knows the right hook is coming, they duck. the number one way to get people to convert is put out quality content, three, four, five, six times, happy monday, lightweight things, information, some tips on whine reviews, which is my old world and then you can ask for buy this bordeaux and that's the formula. i went through 86 case studies