position of it's about the quantity to now it's about quality, right? >> we can rewind it and get jonathan wall to remind it. i've never been on the top line number, i've been about depth. i don't care how many follow you, buy, convert, tune in. it's about the business. >> tell me about "jab, jab, jab, right hook." what do you want people to take away from it? >> this show, walmart or gap or anybody in the world who has something to convert that if you don't give, give, give, you can't go in for the ask. most celebrities, most retailers are throwing right hook, right hook, right hook. tune in, my my book. come to my store and buy this. when the customer knows the right hook is coming, they duck. the number one way to get people to convert is put out quality content, three, four, five, six times, happy monday, lightweight things, information, some tips on whine reviews, which is my old world and then you can ask for buy this bordeaux and that's the formula. i went through 86 case studies and brands and celebrities and businesses that did it in a good way. >> what did you make of the obama care fiasco, the failings that led to the rollout being such a disaster? did they get it completely wrong who they sourced it to in. >> i'm not knowledgeable enough to talk about obama care but