they are much worse censors than north korea. they put the fatwa on salman rushdie and we beat that because all the publishers got together and collectively published his book. if the hollywood studio would say do what the publishers did and if we make sure that every time they try to censor, more people will see it, more people will read it, then it will backfire and that will send the most powerful message. >> allan, who do you blame to where we're at. last week we were talking about the titillating e-mails but so much has changed since then. sony has canceled the movie. now they're desperately seeking other partners to get it out. do you blame theater owners for being wary. do you blame american citizens for being fearful of threats that don't seem to be backed up by capabilities? >> i blame the media that is the hollywood studios and the television stations and movie theaters. they think they have a fiduciary