find a way to blend them in. >> nicole, how do you avoid that from happening? there's less reporting, more aggregating. a lot of blurring the lines between opinion and news. all of these issues eating away. >> you have to hold the line. that's every single day we are holding the line. people don't trust the media. here's the source, here's the document, here's the video to see for yourself to regain that trust. you talked about the social media impact on trending news. also, it's on polarizing news. >> yes. yes. >> we have a lot of data on our users. we know how long they're spending, we know where they came from, we know where they're going. publishers know that polarizing headlines get news. they're creating a narrative that's not exactly true out there. we did a survey with public agenda where we surveyed all of america and they're quite upset about the divide and they think the news media has a big part to