the company said the world searched for answers about how to maintain mental health more than ever before this year. and the word doom skrecrolling searched more than ever before. these two things are related, doom controlling is the pandemic era phenomenon of skrooling and scrolling through negative news even though the stuff is up why setting and depressing. i know i have done it. you probably have to. one solution to the other hot search result about maintaining mental health is to change the way you scroll. contemplate the way you get and consume information. make sure you're in control, and that the news is not in control of you. make sure you're in control and not the app that's lighting up your screen. there's a farmer in california who's been on my mind lastly. he inspired me to talk about this. his name is david moss mass matto. his family grows nectarines, grapes, peaches. they're really big into peaches. a few months ago he wrote this,