that you would expect in an age in which science and technology are just reaching dizzying heights, that people would no longer believe in this flapdoodle but they still do. >> right. well, in that case, it really did happen to my brother's kozen's sister's nephew's uncle. but let me ask you this. is the internet to blame? because it used to be word of mouth and it would take a while to circulate, but now, it's the touch of the send key. >> yes, so, i think social media certainly hasn't helped, precisely because all of the rules and standards and norms that keep us rational, because none of us individually is rational. i mean, we're a little bit rational when it comes to our daily lives. keeping food in the fridge, getting the kids off to school. but when it comes to beliefs about, you know, the origin of the universe or what's going on in the white house, or what's the cause of disease, we're often very happy with myth and legend and rumor. we kind of unlearn these intuitions when we are in a