>> professional bull riding is more than fun to watch. it's big, big business. my pr minder jordan made sure i was up to speed with the particulars. the sport is growing by leaps and bounds. regularly breaking attendance records and venues from cowboy's stadium in texas to madison square garden to this sold out show here in chicago. >> please welcome the top bull riders in the world. >> people love bulls. >> ladies and gentlemen, these are your bullfighters. and now to sing our national anthem, this is mike row, the host of cnn somebody's got to do