>> that's us. that's no jive. >> the jacksons were the last act from the classic motown hitsville system. motown was a unique place. a lot of record companies were run by businessmen. we had a music man at the helm. berry gordy. was song writer. >> ironically he was trying to make black music to cross over to the white world and ended up being the creator of the best black music ever. >> he created a machine where you take the artist, polish them up. make them a great package they can play the "ed sullivan show." and kill. >> marvin gaye wanted to be frank sinatra. he was clean, svelte. all that changed in the '70s. >> marvin wanted to compete at a high level. why can't i make a record like the beatles? i'm selling records like they sell. why can't i have that artistic expression? ♪ punish me with brutality