industry version of that. ♪ my greatest pain in life is i will never be able to see me perform ♪ ♪ so you are welcome to know a pleasure i will never have ♪ >> kanye was a rock star. but he also makes it safe for rappers to be vulnerable. >> it's positive rap. he's not cussing every other sentence and not talking about shooting people up. he's talking about real things. >> what kanye does is sort of bring in a new generation of hip hop figures, and you can see the difference going forward. ♪ i said ♪ ♪ i said baby ♪ ♪ you my apex, you are my anything ♪ ♪ we could do it real big bigger than you ever done it ♪ >> drake took the kanye west blueprint. i'm going to bare my soul and my feelings on a record. ♪ best that i ever had ♪ ♪ best i ever had ♪ ♪ best i ever had ♪ >> it wasn't just hip-hop. r&b had been doing this for a long time in a really kind of personal way. ♪ these are my confessions ♪