way you communicate with people. software is in its early stage. there are some real advances that are going to make a big difference. >> microsoft in the beginning of the decade with their operating system and their productivity software was still very, very strong. >> microsoft chairman bill gates calls windows xp the most important tool that's ever been created. >> at the time microsoft was 33 times larger than apple. apple was seen as a second or even third-tier technology player that had essentially lost the way. >> we have a 5% market share. and you could say that doesn't sound like too much. but we look at it as saying kind of 5 down, 95 to go. >> in 2000 steve jobs was just trying to save apple from death. >> apple computer chief executive steve jobs is rolling out new products he hopes will reinvigorate the company and its bottom line. >> the thing about steve jobs that differentiates him from bill gates is he wasn't a programmer. he wasn't an engineer.