announcing the latest achievement in home entertainment. the power of sight. the power of sound. >> stereo. >> mtv. music television. >> we all are so excited about this new concept in tv. we'll be doing for tv what fm did for radio. >> at the time the world was saying we don't think anybody's going to watch videos over and over. but we knew we had something special. ♪ my little pretty one, pretty one ♪ ♪ when you gonna give me some time sharona ♪ >> mtv made you feel like those artists were in the room. you had a personal concert all day. ♪ crack that whip ♪ >> when you have the rotation of, say, maybe 100 different videos being rotated over and over on mtv, they do a great job of exposing new acts. ♪ here in my car you're visibly pleased ♪ ♪ when i open my door in cars ♪ >> britain was ahead of the curve. they had a ton of videos in their inventory. and that was what paved the way for this accidental second british invasion. >> if you look at some of the groups on the popular music charts in america today you can't help asking where on earth did they come from? well, the answer is the same today as it was two decades ago. they come from britain. >> the music isn't anything like