>> reporter: their candidate the way they wish voters would see him, energetic conservative leader. >> affirmative action, pro-life. >> everyone's different. everyone's different. >> reporter: team bush says they're being bombarded with conflicting advice how to resurrect his fledgling candidacy. the new york time reports the bush super pac, forbidden from talking to the campaign, is testing an attack on rubio as unelectable, in part because he opposes any abortion exceptions. >> when there is conception, that's a human life in early stages of total development and wo worthy of protection of our laws. >> going after rubio as unelectable certainly could be something that would help democrats if he is a republican nominee, that would happen in the general election. but right now, rubio, of course, trying to appeal to republican voters. as much as anybody paints him as very tough when it comes to abortion, the rubio campaign,