be rupert murdoch. >> because it was james' idea to sort of hold the bancroft's feet to the fire, the maneuver raises james' value in rupert's eyes. >> well, 34-year-old james murdoch is being given a much larger role overseeing all of news corp's european and asian operations, making him the heir apparent to the murdoch empire. >> he gets to be the ceo of all of the family's business in europe. >> does this finally mark my invitation to join the british broadcasting establishment? >> it was a position that rupert himself had held for a long time, so for rupert to relinquish something like that is such a big step. >> here's james dutifully following all the steps that his father has put in front of him, exceeding expectations in those jobs, proving himself as an able executive. it's at this point that it seems succession is finally settled.