>> i want his quality of life to be good. he's an active guy, likes to do a lot of different things including go hang out with his buddies and drink occasionally. that's okay. we want him to do. in my view getting good health care outcomes doesn't mean a 1940s model of health care, where there's a single doctor that does everything in a low tech environment. it means the ruthless fshs of digital applied over large populations and saving the most talented high end people which are the highly trained physicians to really take care of those people who need them. it means instead of going for your annual checkup or to a doctor when you're sick, you get a phone call that says you're about to get sick. >> is the harder group to convince the physicians or the patients? >> there's no question the physicians are the hardest group to convince. i've had to struggle a little bit with the prevailing mooint