it's hot news for electronica, the multifaceted techno dance genre touted by many tastemakers as the next big musical thing. prodigy's new album "the fat of the land" enters the billboard pop chart at number one. ♪ fight the pressure ♪ >> up until the end of the '90s, dance music was just a deejay, it was a beat. then all of a sudden there's a face to it. ♪ block rocking beats ♪ the chemical brothers come up. >> this is very much the recycling age. is this music recycled? >> everything is secondhand. you take things from different places and create something new in it. ♪ >> all of this stuff was going on at the same time. massive attack, moby, so you're seeing what we called electronica which is edm, which is techno, really starting to kind of take hold beyond dance clubs. ♪ all these artists end up laying