>> the end of the '90s is a really precarious, strange time for music because mtv stops playing music videos and start doing some more kind of reality television programming which everyone's like, that's never going to take off. >> music would be as much or more in people's lives than it ever had been, but the economics of it would vanish. ♪ another turning point a fork stuck in the road ♪ ♪ time grabs you by the wrist directs you where to go ♪ >> the '90s represented being who you are. this is the kind of music i'm going to make, and i don't care who likes it and who doesn't like it, and i'm not going to sound like anybody else. this is who i am. ♪ something unpredictable ♪ >> people were starving for authenticity, they were starving for what the real experience was, the messy, chaotic, fallible experience of being human. and the '90s gave complete green light permission for that to be explored. >> you talk about this band a lot. then you go oh, wait a minute. you can't talk about the '90s