implode. >> educate yourselves. get that education, make the choice that's best for your family. >> reporter: asked about her involvement, the first lady answered simply. >> because i'm a mom. >> reporter: and she's taking her message directly to african-americans nationwide, recording a series of interviews with popular black talk radio hosts, telling the yolanda adams morning show. >> health is a powerful connector that we all have and share regardless of where we come, from our political backgrounds, our neighborhoods, our communities, our religious beliefs. we are tied together by our health. >> reporter: as the december 23rd deadline to enroll in insurance coverage that starts next month closes in, the white house is pulling out all the stops. >> we have something really important to talk to you about. >> reporter: even blasting out this humorous commercial via social media to reach young people. >> so what's so important? >> your dad and i are moving in with you. >> roomies. >> your mother and i have joined a circus. >> what did you want to talk to