>> what is your sense of how much social media companies recognize their role in creating algorithms that suck these young children in quick >> people now have a understanding of of rhythms in general, the recommendation engines are drawing information based on what you engage with to push it more on you, if you get into things that are harmful to yourself or others, is going to feed you more of that, a real concern going into the world of ai, tiktok is shown how profitable it can be. >> probably better at it than anyone else in the game. >> the guardrails and parental supports have not kept up, not to create a moral panic, we have learned lessons over the last couple of years, the favors a few use goes a good example, it's not clear yet if we will see the guardrails built in or