a $1000000.00 and a half price more than 300000 euros. that's a sum that most ranchers can't come up with on their own. what happens then ranchers who can't afford to invest such large sums risk going under and that makes them easy prey for the soybean lobby it's an increasing presence in the region and benefits from the current political climate in the country. the focus of this event bringing together producers and politicians is expanding the agricultural front. in his speech the district chairman says the region takes great pride in its potential for growth. but he says out of la arrest there was once a city of gold prospectus and log is now it's become a center of cattle ranching and finally agribusiness is moving into he says.