a half years more ok i'm starting to feel bad see. here's our colleague christina take on gender cliches and gender. good i hope for women coke 0 for men. calorie free coke was commonly associated with women. so as the years went by a separate sugar free version was created for the stronger sex. but about cafe for women because we like to hang out over a good coffee for men there's mcdonald's a quick simple meal there we do we already have to divide everything into pink and blue just to sell more. in marketing the head of the vijender marketing targets male and female consumers differently the danger is that it reinforces stereotypes and traditional roles.