shortage. traditional electronics, but also things like appliances here at the raw materials like steel, wood, other materials, are also hard to come by right now. you have all the supplied chain strains along the way. john, one of the presidents at the electronics. people expect big markdowns this time of year. instead, they see the opposite of that. >> we are definitely seeing steady price increases throughout the year. there will be some markdowns over the holidays. i think the manufacturers will sort of pinpoint particular products rather than have it a wide group of offerings. >> i want to show people what we are talking about in terms of increases, year-over-year, tvs, major appliances, washing machines, all up between 7% to 13%. you are stocking up on as much inventory as possible to make sure you have products on the shelves. the message this year might be shop early and when you do come, be flexible, right?