well, making more money. co-founder of president of the center for humane technology which is pushing for technology that supports our well being, he appeared in "the social dilemma" to discover the dangers social media. you worked at google, you worked on the sort of inside of this. and i am curious what has jumped out about the revelations from this tranche of documents that have been leaked that all these different organizations have been working on. >> well, chris, good to see you again. we have been talking about this topic for a long time. i mean, really to people who have been studying this, there is nothing new here. what we have been saying the last eight years, people like jarin lamire, renee, so long as the business model is sorting by what engages people's attention and then putting amplifiers on that, you are basically selecting for the seven deadly