negates? >> yeah, and puts 400 in the hole. >> it's almost like a tax increase if. >> it is. >> now, that assumes also the retailers and others in fact let the tariffs go through as a retail price increase, we'll have to wait and see on that, they're spreading some of the costs out over multiple products. >> all right, i'm curious about this, as i mentioned, it is going to impact a number of different goods. >> how is this having more of an impact on women as opposed to men. >> the apparel component, they may see an increase in the price of shoes, the price of jeans or whatever else is made in china at this point in time. the whole apparel industry has left the united states from a textile perspective over the last 30 years, we've only had a few companies come back, it's a different business. much more computerized. much less labor here than anyone