removes more plaque along the gum line. for cleaner teeth and healthier gums. and unlike sonicare, oral-b is the first electric toothbrush brand accepted by the ada for its effectiveness and safety. what an amazing clean! i'll only use an oral-b! oral-b. brush like a pro. and everyone has dad's eyebrows! we chose eleanor. it was great-grandma's name. so apparently, we come from a long line of haberdashers, which is a fancy word for... they left everyone, and everything so they could get here. and start this family. every family has a unique story. this holiday season, help your family discover theirs.