great society, the monument to linden b. johnson of texas, do you agree with eugene's sentiment there? >> i absolutely agree. this goes back to a course i've taught in the past, which is political marketing. at the end of the day, we know some of the most powerful policy has been powerful because it got passed. it was packaged correctly. and you can have the smartest folks putting together the best packages, but if the politics doesn't work out, nothing is going to happen. and so this is the meat that eugene is talking about. but beyond that, i so agree with the point of owning it. and we saw the obama administration when obamacare came out, struggling with whether to own it, what to name it. but once something is passed and people's lives are improved for the better, own it. we know that once policy is