find their trip. this echo chamber of social media allows people to spread a kind of viral hatred of contempt. you don't need really sophisticated messaging. >> we love conspiracies. >> i just released memo says officials thought the assassination was a conspiracy. >> are out, i said the timing of the earth is flat. >> americans love conspiracies. i love conspiracy. to this day, it's hard for me not to jump that a rabbit hole. >> if you think you have countless ascot raise hand eyes and i. >> part of my job of the oath keepers was to go out and just see what really trending stories. what were people getting worked up about. then we would find a way to put a spin on that particular story that would further our messaging. you can see the same techniques on medical marshals. a commercial don't make sense. it doesn't matter. because they're getting an