February 2021 484 Reed Exhibitions has announced that Kerry Prince has been appointed as the new brand director of UK-based Reed Exhibitions.
The newly formed brand team is the consolidation of the company’s B2B and Reed Travel Exhibitions divisions and will be responsible for the curation of the portfolio of well-established event brands, including Arabian Travel Market (ATM).
Prince said: “I am looking forward to leading this new team. B2B and the travel and events industries have faced enormous challenges since the start of the pandemic but we are looking forward to planning for a post-COVID recovery period."
“This year, our priority is to deliver physical events that are as Covid safe and secure as possible and also offer ‘exhibitor not present’ and or remote access options for our audience who cannot join us in-person."