Trufan looks to consolidate audience analytics products with $2.3 million CAD seed round Toronto-based startup Trufan has raised a $2.3 million CAD seed round of funding, as the company looks to consolidate its two core products and offer a first-party audience analytics platform. Trufan is looking to combine its two products to help brands better leverage first-party data. The seed round was led by Moneta Ventures, with participation from GP Ventures, Protocol Ventures and a handful of angels, including Innovative Fitness founder Curtis Christopherson, Utah Jazz forward Derrick Favours, and Chicago Bulls forward Thaddeus Young. The athlete angel investments were facilitated by Athlete Technology Group, a venture event and media company.