Trust in advertising: why it's bad and how to get it back :

Trust in advertising: why it's bad and how to get it back


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Trust in advertising
In the industry that still sometimes insists ‘there’s no such thing as bad publicity’, there are still some accolades no-one really wants.
That’s why I was dispirited to see in Ipsos Mori’s latest Veracity Index that advertising executives – the career I chose for myself upon graduating two years ago – are once again the least trusted profession in the UK.

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