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Trust in advertising: why it's bad and how to get it back


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Trust in advertising
In the industry that still sometimes insists ‘there’s no such thing as bad publicity’, there are still some accolades no-one really wants.
That’s why I was dispirited to see in Ipsos Mori’s latest Veracity Index that advertising executives – the career I chose for myself upon graduating two years ago – are once again the least trusted profession in the UK. ....

United Kingdom , Ipsos Mori , Conscious Ad Network , Veracity Index , ஒன்றுபட்டது கிஂக்டம் , இப்ஸோஸ் மோரி , உணர்வு விளம்பரம் வலைப்பின்னல் , உண்மைத்தன்மை குறியீட்டு ,

What 2020 taught O2's Laura Lesser: 'Where brands spend their money matters'


By Laura Lesser-24 December 2020 09:00am
In 2021, brands will be looking to support more under-represented voices
2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Today, Laura Lesser, head of culture and innovation at O2 and a member of the Conscious Ad Network, says 2020 has been a lesson in why brands must be more aware of where their media spend is going.
Over the months, Covid-19 has brought about years of change in the way companies do business and has accelerated a shift to digital technology for many, particularly the over 50s – a group often ignored by advertising despite its spending power and influence. The digital space will gain even more investment and become even more crowded. ....

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