Brand Advance SSP To Measure Carbon Footprint Of Online Ads
Leading diversity media network to enable advertisers to help reduce environmental impact of their digital ad campaigns through partnership with...
Source: globenewswire.com
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Advertisers Grapple With Industry's Role at UN Climate Talks
Climate advocates criticize the nature of some brands’ sponsorship.
Source: adweek.com
Conscious Ad Network and Dentsu launch S2 of Conscious Thinking podcast
Dentsu's Ete Davies takes over as host for second season of show.
Source: prolificnorth.co.uk
Conscious Ad Network and Dentsu launch S2 of Conscious Thinking podcast Prolific North
Dentsu's Ete Davies takes over as host for second season of show.
Source: prolificnorth.co.uk
The Never-ending Digital Ad Fraud Scandal Just Got Worse: A $120bn Cost To Our Industry
A recent report from the Association of National Advertisers put the cost of ad fraud at a staggering $120bn yearly. But where's the outrage? Anything is Possible's chief exec and co-founder Sam Fenton-Elstone tells us that the problem has become so staggeringly large that platforms and advertisers and platforms alike have been cowed into apathy - but it's not too late to change that.
Source: thedrum.com