Inman Connect You’ve all heard the saying, “the riches are in the niches.” To differentiate themselves in today’s competitive environment, many real estate professionals are looking for that niche to help them stand out from the crowd. Given the large number of baby boomers heading into retirement — 28.6 million in Q3 2020 alone — more agents than ever are eyeing senior real estate as a rewarding sector, both financially and personally. Stacey Cohen According to Stacey Cohen, president and CEO of Co-Communications, effectively communicating your personal brand and answering the question, “Why choose me?” is of paramount importance in establishing your bona fides with the senior market.