on social media Ukrainian startup Watched has raised $450,000 from local venture fund QPDigital to ramp up sales and hire new staff, according to its cofounder Oleksii Shaldenko. Shaldenko and its partner Artem Melnichenko have developed an online platform that helps directors, advertisers and production companies to analyze how viewers respond to videos, commercials and TV shows. Businesses that use the service first have to upload their videos to the website and send them to the target audience. The platform scans the expression on viewers’ faces through the camera on their devices and analyzes how people behave while watching a video.