To embed, copy and paste the code into your website or blog: In the 2020 Augmented and Virtual Reality Survey conducted by Perkins Coie, Boost VC, and the XR Association, nearly three-quarters of industry leaders polled indicated that they expect immersive technologies to be mainstream within the next five years. A noteworthy number of industry leaders believe that artificial intelligence (AI) and machine learning will help drive this adoption in both consumer and business segments. The growth of immersive technologies with AI and machine learning does, however, come with risks. This article will discuss the legal, compliance, and ethical risks in the data privacy landscape when integrating machine learning functionality into immersive technology offerings.