Share Car rental and ground transportation providers are responding to the “acceleration” in interest among corporates in reducing their carbon emissions since the start of the Covid-19 pandemic, according to Advito principal Olivier Benoit. While air has been the primary focus for reducing emissions, followed by hotel, corporates have become more carbon-conscious across all supplier categories. “They are now looking more into car and rail,” Benoit said. “They are moving from a pure air [strategy] to a multimodal approach.” Corporates are asking, “How can I pick up a contract with the green guys in the industry?” added Benoit. “There’s more and more