'Everybody else is going to lose': Tech industry exiles turn on Google, Facebook 'Everybody else is going to lose': Tech industry exiles turn on Google, Facebook By Daisuke Wakabayashi Normal text size Advertisement Three years ago, before she became an antitrust scholar whose work laid the blueprint for a new wave of monopoly lawsuits against Big Tech, Dina Srinivasan was a digital advertising executive bored with her job and worried about the bleak outlook for the industry. "It just felt like, OK, Facebook and Google were going to win, and everybody else is going to lose, and that's just the way the cards were stacked," Srinivasan said. "I don't think this was widely understood."