‘Everything on this planet is connected’: Q&A with WWF’s Marco Lambertini As the world works to emerge from the devastation and hardship brought by the pandemic, there has been much talk about the recovery being an opportunity to drive transformative change toward a more sustainable, equitable society that recognizes that human well-being is underpinned by a healthy planet. Much of the focus on this concept has been on cutting carbon emissions from transportation and energy production. There’s been less emphasis on protecting and restoring nature, but the “Nature Positive” campaign is working to change that. WWF, which is arguably the best known conservation group in the world, is among the NGOs leading the charge on Nature Positive.