AP Photo/Francois Mori Wall Street is optimistic about Victoria's Secret's revival after its parent firm reported Q1 earnings. Same-store sales were up 9% for the first three months of 2021 versus 2019 for Victoria's Secret brand. Experts cite more inclusive marketing and a management shakeup as key factors. Victoria's Secret is having somewhat of a comeback, and Wall Street is starting to get excited about it. In L Brands' earnings call this week, several analysts congratulated the management team on Victoria's Secret's first-quarter results. Same-store sales were up 9% in the first quarter of the year versus 2019 and operating income, a measure of profitability, increased by $213 million or 665%.