Share this article NEW YORK, March 31, 2021 /PRNewswire/ -- The vodka market in US is expected to grow by 55.38 million liters during 2020-2024, expanding at a CAGR of almost 2%. The report throws light on the impact of the COVID-19 pandemic on the market and the new opportunities and challenges market players can expect. Technavio has announced its latest market research report titled Vodka Market in US by Product, Distribution Channel, Price, and Geography - Forecast and Analysis 2020-2024 Consumers in the US are exhibiting an increased demand for flavored vodkas and cocktails. This is driving many retailers in the country to introduce different types of vodkas under their private-label brands to increase revenues. For instance, Walmart Inc. offers Rue 33 premium vodka under its subsidiary Sam's Club. Similarly, Costco Wholesale Corp. offers vodka under the brand, Kirkland Signature. Thus, the increasing prominence of private label brands is expected to foster the growth of the vodka market in the US during the forecast period.