3 months ago BOSTON–(BUSINESS WIRE)– Strategy Analytics – Automakers of all types have largely aligned on touchscreen and voice control as the primary modalities for infotainment HMI. While touch-and-voice-centric HMI has achieved a majority market penetration in all major markets, China in particular spearheads voice as the primary modality in many verticals. A new report from the Strategy Analytics’ In-Vehicle UX (IVX) service, “Voice-First at Long Last? Consumer Usage of In-Car Voice Controls”, surveyed car owners in China, the US, and Western Europe regarding their usage of in-car voice recognition systems. As voice-enabled products and services become more commonplace outside the car, use of in-car voice controls has escalated, especially among key car-buying segments. Voice is now the primary interaction modality for many in-car tasks in China.