The Covid-19 pandemic has created unprecedented havoc around the world. However, a crisis of this extent also creates opportunities to test and resolve issues that seem unsolvable at other times. We are losing lives, but the world is not at a total stand-still. Thanks to technology we are still working, communicating, and generating money. Without a pivotal role played by the regulatory organisations and communications market players around the world, this would not have been possibpe! Our telecom market also played its role. But without proper coordination, lack of vision and limited understanding of techno-economic needs, these efforts probably did not meet the desired goal. Covid-19 is not going away soon, and the telecom sector will have to play a stronger role to protect our economy and lives.