Subscribe What reformulation really looks like in 2021: 'Reformulated products need to be better nutritionally and equally tasty, if not tastier' By Katy Askew With calls to reformulate food and drink products to reduce fat, sugar and salt, we explore: What influences prompt brands to reformulate? What does the process really entail? And can it be done successfully during a global pandemic? As consumer demands for health, nutrition and immunity unite with sustainability goals and better-for-the-planet supply chain efforts, brands reformulate to reflect consumer priorities and the changing food and drink landscape. In February 2021—ahead of the latest National Food Strategy— the UK government unveiled its research briefing, entitled