What Travel Marketers Are Telling Us about Transitional Time

What Travel Marketers Are Telling Us about Transitional Times


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When I went to the grocery store the other day, I noticed that the bulk-foods section was open again, a year after pandemic-related fears led to its closure.
Nobody had made a big deal about the restoration of customers’ ability to buy old-fashioned oatmeal from large barrels. It just happened. 
And that’s the way the recovery from the pandemic will unfold. There won’t be a single moment of reopening, complete with a three-hour extravaganza on network TV. One little thing will return, and then another.
For marketers, that means that the next year or so won’t reflect a complete return to normal. But at the same time, all of our markets are going to be different than they were during the worst of the pandemic during 2020 and early 2021. 

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