Distiller Gary Wilkinson and his wife Melanie. The two run Suffolk Distillery - Credit: Suffolk Distillery Could rum overtake gin in popularity in 2021? - Credit: Getty Images/iStockphoto For a long time now, gin has been the tipple of choice for many - but is another spirit about to take its place in the top spot? There’s certainly potential, according to some of the region’s top drinks experts. “Lately, rum has been really popular, with a lot of people opting for flavoured rums instead of gin,” explains Hadleigh-based drinks connoisseur Rory Faiers. Rory runs The Gin Lord, a blog dedicated to exploring and uncovering the latest drinks trends. Prior to lockdown, he also ran tasting events across East Anglia, and worked closely with bars doing product consultation work.