Who Are The Stars In The Tide Ad? Who Are The Stars In The Tide Ad? Tide By Amanda Ostuni/April 6, 2021 12:45 pm EDT Tide is one of the best and most prolific businesses out there when it comes to making notable commercials. The Procter & Gamble brand has become a Super Bowl staple, and often features one or more celebrities in its ads. For example, this year's Super Bowl ad featured Seinfeld star Jason Alexander, playing the changing face on a well-worn sweatshirt. Now the company has a new five-part ad campaign with an entirely different premise. The campaign dials up the celebrity factor, with two famous faces starring in it and a different celebrity joining them in several iterations of the commercial.