Why Consumers Are Confused by Different Streaming Services Among TV content viewers interviewed by Horowitz, 50 percent answered that there are too many streaming services, while 49 percent of those asked believe that “it’s hard to know what shows are on which streaming services.” While the streaming era has led to a ton of content easily available at viewers’ fingertips, it’s been a frequent complaint of many streamers that it can be hard to keep track of which streaming service is which, and which shows are available on which one. That’s in line with the findings of a recent survey from research firm Horowitz Research.