From the early days of FAST, the agility and strategic innovation that are hallmarks of startups and niche content companies have been critical to success in the FAST world. As the Independent Streaming Alliance (ISA) emerges to heighten the advocacy of niche FAST providers, ESHAP's Evan Shapiro, TMB's Cameron Saless, and Gusto TV's Chris Knight discusses how the FAST market began and has matured around nimble startups in this clip from Streaming Media Connect 2023.