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As we move well into the era of FAST 2.0, will the strategies that brought FAST success in its early days still pay off and ensure continued growth? Is it time for FAST pioneers to re-innovate? And what can the success of primetime YouTube channels teach FAST brands about evolving their strategic roadmap in a mature, less Wild West-like FAST ecosystem? Tastemade's Evan Bregman, ESHAP's Evan Shapiro, Gusto TV's Chris Knight, and TMB's Cameron Saless discuss in this clip from Streaming Media Connect 2023.

From the early days of FAST, the agility and strategic innovation that are hallmarks of startups and niche content companies have been critical to success in the FAST world. As the Independent Streaming Alliance (ISA) emerges to heighten the advocacy of niche FAST providers, ESHAP's Evan Shapiro, TMB's Cameron Saless, and Gusto TV's Chris Knight discusses how the FAST market began and has matured around nimble startups in this clip from Streaming Media Connect 2023.

Ten of the leading independent streaming platforms, including Revry, Vevo, Tastemade, and Trusted Media Brands, recently joined forces to create the Independent Streaming Alliance (ISA) to promote the value of independent streaming channels, provide in-depth research of their audiences for the advertising industry, develop best practices for independent streaming promotion and development, and find ways to partner with key members of the CTV landscape.

The new Independent Streaming Alliance (ISA) calls itself “a procompetitive independent industry forum to proactively engage and work collaboratively with con

FX has dropped the official trailer for "What We Do in the Shadows" Season 5, which is set to premiere with two episodes on July 13 at 10 p.m. on FX.