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YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.
Ten of the leading independent streaming platforms, including Revry, Vevo, Tastemade, and Trusted Media Brands, recently joined forces to create the Independent Streaming Alliance (ISA) to promote the value of independent streaming channels, provide in-depth research of their audiences for the advertising industry, develop best practices for independent streaming promotion and development, and find ways to partner with key members of the CTV landscape.
As with any other entertainment streaming genre, the engine driving FAST is the monetization of content, and as with large-scale live events in particular, FAST thrives on pairing brands with properties and serving those brands effectively. In this clip from Streaming Media Connect 2023, Revry co-founder Damian Pelliccione and Chris Pfaff of Chris Pfaff Tech Media discuss how Revry works with brands and the sort of brand identification with key Revry programming that enables the industry's leading LGBTQ+ programming destination to thrive and grow.
Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. But while the FAST sector has soared in the US, it faces distinct challenges in Europe and international markets that have prevented it from reaching equal viewership heights enjoyed in the US. This article outlines ways to get up-to-speed in the European FAST market.
Why did Free Ad-Supported Streaming Television (FAST) take off in such a significant way in 2020? LG's Senior Director of North American Innovation and Development Team, Matthew Durgin, discusses this topic with VP Marketing for Plex Scott Hancock and media cartographer Evan Shapiro in this clip from their Streaming Media East 2023 panel.