Friday, 07 May 2021 08:18 AM MYT The reason you can't eat just one chip comes down to a complicated process taking place in your brain. ― Unsplash pic via ETX Studio Subscribe to our Telegram channel for the latest updates on news you need to know. NEW YORK, May 7 ― A recently published investigation by a former New York Times reporter has dissected the techniques of the food giants. The use of sophisticated addictive mechanisms forces us to keep on taking chip after chip out of the bag. You come home on a weeknight, tired and weary. Mechanically, you grab a bag of chips and open it, promising yourself, as usual, to eat just a handful. A few minutes later, you've eaten the whole bag. The buttery flavor, combined with the salt, sugar and perfect crunchiness, has got you hooked. Don't worry, you're not lacking in willpower, you're just a victim of a very elaborate scheme by the food industry.